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beauty begins with self-care
Our Believe
At Underneath The Makeup, we believe that true beauty begins with self-care. Our mission is to help you feel confident, radiant, and empowered—starting with the skin you’re in.
We are a U.S.-based beauty and wellness brand specializing in nourishing skincare and haircare essentials. From deeply hydrating face and body creams to glow-enhancing oils and hair growth serums, every product is thoughtfully formulated to support your natural beauty.
Clean Formulations
Free from harsh chemicals
Nourishing Hydration
Suitable for all skin types
Made in the USA
Proudly formulated in United States
We focus on quality
quality ingredients
We focus on quality ingredients, simple routines, and effective results. No harsh chemicals, no unnecessary fillers—just clean, intentional care you can trust.
More than just a beauty brand, Underneath The Makeup is a reminder that real beauty shines from within. Whether you're just starting your skincare journey or looking to elevate your routine, we’re here to support you every step of the way.
Thank you for being part of our community. Your glow is our goal.