{"title":"Hair Care","description":"\u003cp\u003eNourish, strengthen, and grow your hair with our luxurious Glow Luxe hair care collection. From growth serums to edge control and hair balm, every product is crafted with premium ingredients — including oils, butters, herbs, and botanicals — to support healthy, beautiful hair.\u003c\/p\u003e","products":[{"product_id":"glow-luxe-strengthening-hair-growth-serum","title":"Glow Luxe Strengthening Hair Growth Serum","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eStrong, healthy-looking hair starts with consistent care. If thinning-looking edges, breakage, or difficulty retaining length have been holding your hair journey back, Glow Luxe Strengthening Hair Growth Serum was created to support your routine.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTransform Your Hair Journey with Multi-Use Luxury\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExperience Glow Luxe Strengthening Hair Growth Serum, a nourishing multi-use oil formulated to help strengthen strands, nourish the scalp, reduce breakage, and support healthier-looking hair and length retention.\u003c\/p\u003e\n\u003cp\u003e✨ \u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eStrengthens \u0026amp; Nourishes:\u003c\/strong\u003e Helps strengthen fragile strands and reduce breakage.\u003cbr\u003e• \u003cstrong\u003eSupports Length Retention:\u003c\/strong\u003e Helps protect the hair from breakage so you can retain more of your length.\u003cbr\u003e• \u003cstrong\u003eScalp Care:\u003c\/strong\u003e Nourishing oils help moisturize and condition the scalp.\u003cbr\u003e• \u003cstrong\u003ePerfect for All Textures:\u003c\/strong\u003e Designed for straight, wavy, curly, coily, natural, relaxed, and protective styles.\u003cbr\u003e• \u003cstrong\u003eLightweight \u0026amp; Non-Greasy:\u003c\/strong\u003e Absorbs easily without leaving hair feeling weighed down.\u003cbr\u003e• \u003cstrong\u003eMulti-Use Formula:\u003c\/strong\u003e Use as part of your scalp, edge, protective-style, and length-care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStar Ingredient:\u003c\/strong\u003e Batana Oil — a rich botanical oil selected for its nourishing and conditioning properties.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Organic Grapeseed Oil, Organic Castor Oil, Olive Oil, Sweet Almond Oil, Jojoba Oil, Argan Oil, Avocado Oil, Coconut Oil, Vitamin E Oil, Pumpkin Seed Oil, Amla Oil, Peppermint Essential Oil, Infused Nettle, Batana Oil.\u003c\/p\u003e\n\u003cp\u003e💙 \u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Scalp Care:\u003c\/strong\u003e Apply a small amount directly to the scalp and gently massage. Use 2–3 times per week or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Edges:\u003c\/strong\u003e Apply a small amount to the hairline and edges and gently massage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor Length Retention \u0026amp; Protective Styles:\u003c\/strong\u003e Apply a small amount to the lengths and ends of the hair as needed to help reduce dryness and breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor external use only. Not intended to diagnose, treat, cure, or prevent any disease. Results may vary. Discontinue use if irritation occurs. Consult a healthcare provider before use if you have any medical conditions, allergies, or sensitivities.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Underneath The Makeup","offers":[{"title":"Default Title","offer_id":51574186770746,"sku":"batana oil hair growth serum","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2982\/8666\/files\/IMG_4082.jpg?v=1752194189"},{"product_id":"glow-luxe-hair-growth-serum","title":"Glow Luxe Hair Growth Serum","description":"\u003cp\u003e\u003cstrong\u003eStrong, healthy-looking hair starts with consistent care. Glow Luxe Hair Growth Serum is a lightweight botanical oil blend created to nourish the scalp, strengthen strands, and help reduce breakage while supporting your healthy hair and length-retention routine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor All Hair Types \u0026amp; Textures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhether your hair is straight, wavy, curly, or coily, this nourishing serum provides lightweight moisture and conditioning without leaving hair feeling heavy or greasy. It's also a great addition to natural, protective-style, and color-treated hair routines.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong\u003eNourishes the Scalp:\u003c\/strong\u003e Helps moisturize and condition the scalp as part of a healthy hair-care routine.\u003cbr\u003e• \u003cstrong\u003eStrengthens \u0026amp; Protects:\u003c\/strong\u003e Helps strengthen strands and reduce breakage.\u003cbr\u003e• \u003cstrong\u003eSupports Length Retention:\u003c\/strong\u003e Helps protect against breakage so hair can retain more of its length.\u003cbr\u003e• \u003cstrong\u003eLightweight Formula:\u003c\/strong\u003e Provides nourishment and shine without heavy buildup.\u003cbr\u003e• \u003cstrong\u003eMulti-Oil Botanical Blend:\u003c\/strong\u003e Formulated with Black Seed Oil, Black Castor Oil, Grapeseed Oil, Rosemary Essential Oil, and other nourishing oils.\u003cbr\u003e• \u003cstrong\u003eFor All Textures:\u003c\/strong\u003e Suitable for straight, wavy, curly, and coily hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Black Seed Oil, Black Castor Oil, Grapeseed Oil, Coconut Oil, Abyssinian Oil, Avocado Oil, Lavender Oil, Thyme Oil, Ylang Ylang Oil, Vitamin E, Rosemary Essential Oil, and Fragrance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply a small amount directly to the scalp and gently massage for 2–3 minutes. Use 2–4 times per week or as needed. A small amount may also be applied to the hair and ends to help seal in moisture and reduce dryness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor external use only. Not intended to diagnose, treat, cure, or prevent any disease. Results may vary. Discontinue use if irritation occurs. Consult a healthcare provider before use if you have any medical conditions, allergies, or sensitivities.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Underneath The Makeup","offers":[{"title":"Default Title","offer_id":51574190637370,"sku":"Glow Luxe Hair Growth Serum Balm","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2982\/8666\/files\/IMG_4079.jpg?v=1752194697"},{"product_id":"glow-luxe-hair-skin-glow-oil","title":"Glow Luxe Hair \u0026 Skin Glow Oil","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eOne oil. Head to toe.\u003c\/strong\u003e Glow Luxe Hair \u0026amp; Skin Glow Oil is your all-in-one solution for nourished, healthy-looking hair and luminous skin — lightweight enough for everyday use.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor All Hair Types \u0026amp; Skin Tones\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA versatile, multi-purpose oil designed to add moisture, softness, and natural shine to your hair while leaving your skin feeling smooth, hydrated, and beautifully nourished.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply nourishes and moisturizes all hair types (1A–4C)\u003c\/li\u003e\n\u003cli\u003eAdds natural shine without heaviness\u003c\/li\u003e\n\u003cli\u003eHelps soften dry, brittle-feeling hair\u003c\/li\u003e\n\u003cli\u003eHelps maintain moisture and manageability\u003c\/li\u003e\n\u003cli\u003eAbsorbs beautifully into the skin for a luminous glow\u003c\/li\u003e\n\u003cli\u003eLightweight and ideal for everyday face and body use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Sunflower Seed Oil, Grapeseed Oil, Vitamin E Oil, Black Seed Oil, Fragrance, Botanical Flowers\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e For hair, apply a small amount to damp or dry hair, focusing on the lengths and ends. Apply lightly to the scalp as desired. For skin, gently massage a small amount into the face or body for moisture and glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor external use only.\u003c\/strong\u003e Avoid contact with eyes. Discontinue use if irritation occurs. Patch test before first use, especially if you have sensitive skin.\u003cem\u003e Not intended to diagnose, treat, cure, or prevent any disease. Results may vary. Discontinue use if irritation occurs. Consult a healthcare provider before use if you have any medical conditions, allergies, or sensitivities.\u003c\/em\u003e\u003c\/p\u003e","brand":"Underneath The Makeup","offers":[{"title":"Default Title","offer_id":51574201221434,"sku":"Glow Luxe Hair \u0026 Skin Glow Oil","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2982\/8666\/files\/IMG_4083_672afd1b-6a80-4a5b-9380-9d7753add4a8.jpg?v=1752194525"},{"product_id":"glow-luxe-edge-control-styling","title":"Glow Luxe Edge Control","description":"\u003cp\u003eEdges that lay flat, hold all day, and never flake — that's the standard. Glow Luxe Edge Control was made to meet it, for every hair type.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEspecially Beneficial for Textured Hair (3A–4C)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect your edges with Glow Luxe Edge Control Styling — a long-lasting, flake-free formula designed specifically for textured hair. While anyone can use it to smooth and help keep edges looking polished. Great for flyaways or create sleek styles, this product truly shines on curly and coils hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting hold designed for textured hair (3A–4C)\u003c\/li\u003e\n\u003cli\u003eAlso great for smoothing flyaways and baby hairs on all hair types\u003c\/li\u003e\n\u003cli\u003eFlake-free formula that won't leave white residue\u003c\/li\u003e\n\u003cli\u003ePleasant fragrance everyone will love\u003c\/li\u003e\n\u003cli\u003eSmooths, strengthens, and nourishes strands\u003c\/li\u003e\n\u003cli\u003eNon-greasy, lightweight feel\u003c\/li\u003e\n\u003cli\u003ePerfect for sleek ponytails, buns, and polished edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Water (Aqua, EAU), Cetearth-25, Peg-7 Glyceryl Cocoate, Propylene Glycol, Peg-7 Hydrogenated Castor Oil, Aloe Barbadensis Leaf Juice, Olea Europaea (Olive) Fruit Oil, Phenoxyethanol, Fragrance (Parfum), Hydrolyzed Silk, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Wheat Protein\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Start with a clean hairline. Apply a small amount using your fingers or edge brush, smooth and shape to your liking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCaution:\u003c\/strong\u003e Please perform a patch skin test before use.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor external use only. Not intended to diagnose, treat, cure, or prevent any disease. Results may vary. Discontinue use if irritation occurs. Consult a healthcare provider before use if you have any medical conditions, allergies, or sensitivities.\u003c\/em\u003e\u003c\/p\u003e","brand":"Underneath The Makeup","offers":[{"title":"Default Title","offer_id":51574203547962,"sku":"GL Edge Control","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2982\/8666\/files\/IMG_4081.jpg?v=1752194062"},{"product_id":"glow-luxe-strengthening-hair-growth-balm","title":"Glow Luxe Strengthening Hair Growth Balm","description":"\u003cp\u003e Stronger-looking hair starts with the right nourishment and consistent care.  It just needs the right nourishment to get there. Glow Luxe Strengthening Hair Growth Balm is a rich, conditioning treatment that works on every texture, from fine and straight to thick and coily.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for All Hair Types\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse generously on coily and curly hair for deep moisture and strength, or sparingly on fine and straight hair to seal ends and prevent breakage without heaviness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits for Every Texture:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePromotes healthier looking hair , stronger hair for all hair types (straight, wavy, curly, coily)\u003c\/li\u003e\n\u003cli\u003eStrengthens weak, brittle strands and reduces breakage\u003c\/li\u003e\n\u003cli\u003eDeeply conditions — use generously on thick\/textured hair, sparingly on fine hair\u003c\/li\u003e\n\u003cli\u003eSeals in moisture and prevents split ends\u003c\/li\u003e\n\u003cli\u003eSoothes and nourishes the scalp\u003c\/li\u003e\n\u003cli\u003eWorks on natural, relaxed, and color-treated hair\u003c\/li\u003e\n\u003cli\u003ePerfect for protective styling and edge care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Shea Butter, Mango Butter, Coconut Oil, Avocado Butter, Kokum Butter, Castor Oil, Grapeseed Oil, Jojoba Oil, Pumpkinseed Oil, Black Seed Oil, Almond Oil, Argan Oil, Alma Oil, Vitamin E Oil, Batana Oil, Sweet Almond Oil, Infused Nettle, Peppermint Oil\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply based on your hair type — generous for thick\/coily hair, small amount for fine\/straight hair. Focus on scalp, edges, and areas needing extra care. Massage gently. Use daily or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor external use only. Not intended to diagnose, treat, cure, or prevent any disease. Results may vary. Discontinue use if irritation occurs. Consult a healthcare provider before use if you have any medical conditions, allergies, or sensitivities.\u003c\/em\u003e\u003c\/p\u003e","brand":"Underneath The Makeup","offers":[{"title":"Default Title","offer_id":51575120068922,"sku":"Glow Luxe strengthening Hair Growth Balm","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2982\/8666\/files\/background-editor_output_aa8bfd7f-20fa-4fbf-b79e-4232d2df8d4e.png?v=1758915574"},{"product_id":"glow-luxe-hair-and-growth-balm","title":"Glow Luxe Hair Growth Balm","description":"\u003cp\u003eGreat hair doesn't just grow — it's nourished from the root up. Glow Luxe Hair Growth Balm is a rich, conditioning treatment that strengthens, moisturizes, and adapts to every hair type and texture.\u003c\/p\u003e\n\u003cp\u003eNourish and strengthen your hair with Glow Luxe Hair Growth Balm — a rich, conditioning treatment formulated to work on every hair type and texture. Use generously on coily and curly hair for deep moisture, or sparingly on fine and straight hair to seal ends and add shine without weighing hair down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits for Every Texture:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePromotes healthy looking hair for all hair types (straight, wavy, curly, coils)\u003c\/li\u003e\n\u003cli\u003eDeeply conditions and moisturizes — use generously on thick\/textured hair, sparingly on fine hair\u003c\/li\u003e\n\u003cli\u003eHelps strengthens hair from root to tip\u003c\/li\u003e\n\u003cli\u003e Helps seals in moisture and help reduce breakage\u003c\/li\u003e\n\u003cli\u003eSoothes and nourishes the scalp\u003c\/li\u003e\n\u003cli\u003eWorks beautifully on natural, relaxed, and color-treated hair\u003c\/li\u003e\n\u003cli\u003eVersatile formula adapts to your hair's needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Shea Butter, Mango Butter, Coconut Oil, Avocado Butter, Kokum Butter, Blackseed Oil, Black Castor Oil, Grapeseed Oil, Abyssinia Oil, Avocado Oil, Lavender Oil, Rosemary Oil, Thyme Oil, Ylang Oil, Vitamin E\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply based on your hair type — generous for thick\/coily hair, small amount for fine\/straight hair. Focus on scalp, edges, and areas needing extra care. Massage gently. Use daily or as needed.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor external use only. Not intended to diagnose, treat, cure, or prevent any disease. Results may vary. Discontinue use if irritation occurs. Consult a healthcare provider before use if you have any medical conditions, allergies, or sensitivities.\u003c\/em\u003e\u003c\/p\u003e","brand":"Underneath The Makeup","offers":[{"title":"Default Title","offer_id":51575160209722,"sku":"Glow Luxe Hair And Growth Balm","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2982\/8666\/files\/background-editor_output_d7d912fe-775f-41f6-bba5-fe0cd7f121cc.png?v=1758915918"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0955\/2982\/8666\/collections\/background-editor_output_d7d912fe-775f-41f6-bba5-fe0cd7f121cc.png?v=1788351873","url":"https:\/\/underneath-themakeup.com\/collections\/hair-care.oembed","provider":"Underneath The Makeup","version":"1.0","type":"link"}